Tourism
14. March 2018
Tourism partners launch microsite for industry to get the message out that Cape Town & the Western Cape are open for business.
A partnership of tourism focussed organisations, the City of Cape Town and the Western Cape Government have launched a microsite (www.waterwesterncape.co.za) to assist the tourism trade in answering important questions that prospective visitors may have on the drought in Cape Town and the Western Cape, and to provide the trade with up to date information relevant to their businesses.
The microsite includes updated media statements, a #waterwisetourism logo that can used in marketing collateral, messaging that can be used in marketing collateral, FAQs that the tourism industry’s clients may ask them, a regional map to show the areas less affected by the drought, videos for social media campaigns about the province, and an update from partners such as the Big 7 and Cape Nature.
Wesgro CEO, Tim Harris said: “Our water communications centre has been working hard to provide concise information to the tourism trade, and potential visitors to the Cape, so that the impact of the drought on this important sector is as limited as possible. This microsite places all this information in an easily accessible format for the industry to use. We are also engaging with international media so that their coverage on the drought is balanced and fair, and does not cause unnecessary fear about visiting the province during this time. Wesgro is determined to keep this sector going, and growing so that it continues supports economic growth and job creation.”